Deploying and Monetizing Online Marketing Strategies
There are 2 primary schools of thought about what Marketing actually is. To be clear we are strong proponents of the second definition.
First there is the traditional Madison Ave. school of thought about Marketing. It’s a magic formula of sales and advertising that carries your client away on a journey. You connect with your client and offer a suggestion about where they would most like to be. This approach makes the perfect complement to your business model, and it typically couples closely with Advertising- the result is to generate sales and brand awareness. Occasionally it reaches far beyond the target and hits the jackpot, but it always aims at one goal: growing and sustaining your bottom line, and it is measured in terms of ROI.
To be clear, we intend to serve business leaders who think beyond ROI. Our strategies elevate the idea of your products and services into demonstrations of value which define your company and the greater purpose you serve. These strategies typically command qualitative gains as well as quantitative gains on the bottom line.
Marketing will be discussed here briefly in the vein of the second school of thought.
the process of engagement whereby the company name, image, products and services become an indispensable part of your clients’ lives.
Marketing as we deliver it identifies and qualifies the wants and needs of your client while building, maintaining, and sustaining your existing relationship. It carries out the actions of fulfilling that relationship.
The intended result of each Marketing Strategy we offer allows you to deliver information, products and services most relevant to each person. It seeks to qualify each person to assist in the process of accurate delivery.
We translate your plain directives to commercial campaigns that demonstrate the value of your products and services. We target those who actually desire to see them, to use them, to benefit from them, and to learn more about why they should follow your plan.
Developing an intimate awareness of each person is important so that you may conduct the best relationship possible- this means understanding how and when to communicate as well as what to communicate.
Developing an Inspired Relationship
Each person will be engaged with successive steps until the peak experience is reached. Additionally, each person will be able to share the greatness of their experience in connection with others. From the simple act of sharing to becoming an influencer and inspiring others, we allow people to engage your company in ways they expect.
Loyal clients and devoted fans are important to qualify. These are persons who have received your expected plan and responded to it. They are fulfilled because you followed through on the expectations you set. As a reward they play an integral role in the growth of your organization.
Each client is a stockholder, in essence, and this is true whether they want to be massively involved, or just sit back and acquire your latest offering. We promote treating such people to actual rewards in the real world- yet understanding what each person wants as a reward can be interesting research.
Making assumptions leads to waste of your most precious resources. Therefore it is important to connect with your clients with the idea of understanding.
Your clients thrive utilizing our systems
In our book Marketing encompasses the overall lifecycle of your client rather than just the lifecycle of a product. The focus remains people-centric and this applies to your entire customer base.
This part requires a human touch, and yet it is carefully executed often relying on automation to carry out the strategy. Automation is key to providing reporting, and to assist real humans in making educated decisions. Put in another way, this is why “Big Data” is important to corporations. It identifies major trends and social movements sometimes before people are fully aware of it themselves.
We can put that intelligence to work for you using intelligent systems. Automation is significant in this process, and it remains practically the only way to succeed in today’s marketplace whether you are flying solo or surrounded by several teams of employees.
The Lifecycle of your client is NOT about you!
Your clients’ needs evolve- and so do your services- offer them what’s now as well as what’s next.
Marketing the way we approach it is a concept that begins long before the first sale. It will devote numerous resources to inform a business about the needs, wants and wishes of a client before considering a specific sale or promotion at all.
In brief, this means Marketing is more concerned with identifying and understanding qualities about a person’s experience rather than the being limited to the act of converting or achieving a sale.
Make it work for you
There is a simple formula to steer clear of hype and instead promote enthusiasm. This formula looks like the 1:1 relationship between you and your client. We’re looking for the real you, the authentic message your brand provides.
It is your willingness to communicate which makes this happen. Consult with us to assess your wants and needs and see if our vision aligns with your general direction. We offer qualified businesses 1 hour free consultation to establish this value.
This is easy. It’s one part brainstorming, one part interview. Share with us your goals and ambitions, and tell us what you’re doing it all for. What’s your passion? What keeps you awake at night? What is your big picture? Your biggest picture? Take a risk: tell us your biggest (perceived) failure before you tell us your biggest success. See how we handle that.
Our goal is to provide tangible results based on your business profile, delivering innovative strategies that work in today’s global and tech-centric marketplace. All discussions are strictly confidential, and we provide a fully comprehensive NDA before meeting with you.
We demonstrate targeted gains and measurable results on the bottom line
But if you’re hungry to know our secret sauce, we’ll tell you what we told several attorneys in San Francisco back in 2007.
1) Magic bullets don’t exist. Silver bullets exist, but they only work if your clients are vampires.
2) Take some of your Gold investment and Diversify into innovative space. Tap new markets, and risk a little while you still can. (Yes we literally did provide our attorneys this financial advice in 2007, and those who listened survived 2008…)
$) Let us help you strategize and execute your Marketing plans. You can be successful without us, but you’ll gain far more on the bottom line with us.