Consulting for Business Infrastructure
It is rare for any single document to contain the map of an entire business infrastructure. It can be communicated, it is just hard to point at.
Somewhat similar is the job of Consulting.
Sure, it’s about funny quips and witty one-liners that belong in fortune cookies at business lunches.
Our unique approach to Systems Integration headlines our Consulting for Business Infrastructure, and this is where we are anything but kitschy.
We have developed Integrated Systems and Infrastructures that scales the power of Big Data and Enterprise Automation for the typical entrepreneur in today’s market. This looks like a micro-producer, or an entrepreneur, an influencer who leads a small company.
Operations: a closer look
In addition to your Business Plan and Marketing Model, your Infrastructure is keyed to day-to-day operations, and there’s no one-size-fits-all model here.
This includes any non-trivial software, proprietary systems or software or otherwise “operations” including those used to connect those locations, products, or services, online assets, and remote assets such as (leased or owned) datacenters, hosts and servers or networks.
Each business has a completely unique operations model, and therein lies the stick: tech is highly specific in order to least effective, and therefore it isn’t possible for the industry to specifically support individual needs. Custom solutions are really expensive, and vendor-scale operations are not always possible for small business, especially in the startup phase.
This is where, per the average solution, there is so much power in the strategy when applied. It feels like taking the wheel of the business and directing it. This is a rewarding experiencee- though not generally where the greatest return is.
Still, the power of having some certainty and some reward before tackling braver ventures is a good thing.
Optimize operations on a finite budget-
Rather than focus on “pencil whittling” efficiencies, we seek to customize entire workflows, enable new growth through underpinning developments in technical infrastructure, marketing automation, online sell-through campaigns, paperless office conversions, automated solutions for web administration, and customer experience tended to thoughtfully.
These are often more economical than imagined, and it is possible at times to find workable strategies with high relative yield.
Systems Integration- Old and New
The Systems Integration approach introduced here is not quite typical and it is going to require some context to understand
Systems Integration is not a new concept, although it’s making headlines again as Big Business turns towards “sustainable” models of infrastructure.
The problem is that the models used by Corporations to run their empires is not really available to the public; what they are doing to run their show doesn’t look like what they want the public to buy to run the public’s show.
Part of that is scale, but part of that is the proprietary systems’ cadre of global giants in technology.
I understand “Enterprise” in the sense of Scale- considering that you must use radically different approaches to serve greatly varying scale; however, there is a sense of Big Business vs. Small Biz, David v. Goliath.
To be fair, before this sounds like conspiracist crack, the spending public at this point neither understands nor will learn marketing automation or integrated systems architecture quickly enough to understand the benefit of at least buying into if not building your own infrastructure. Therefore, there is literally no public demand for “the good stuff.”
And let’s face it: “Ohhhh, Ahhhhh, Systems Integration, Oooh, ohhhh!” not so much.
But you are here at this page- and hopefully someone tipped you off that this stuff is useful.
Building your Business Infrastructure means that you are probably tending to the quality of the “Infrastructure” you have in place now, to bolster it, or to extend it.
Having this thing that serves your business, yet exists independently of its components (and allows inter-communication between components) is something that in theory requires years of architecture and development costs to create…
This is called, very simply, an abstraction layer, and what happens here is usually nothing for small business.
Abstraction Layers are way too deep to pitch to a business.
You can’t sell what someone can’t value because they don’t understand, right? Without a sense of perceived value, who even wants to talk about Integrated Systems and Abstraction Layers.
So, outside having the level of business which can afford the apparent absurdity of the upper echelons of tech, in a practical sense there is a complete void in the software space for anything truly useful aimed at small business.
Concept: Integration with selective Modularization
We answered this calling in 2010 as literally every client we had turned to us for WordPress consulting.
Our handling of a specific problem with a very large footprint has resulted in the offering of a single platform of integrated services with some modularized components.
The process of customization of infrastructure on your behalf is a process of Integration, coupled with other strategies that may hold extreme rewards for your future goals.
Your Business System
Your business model may not live on a single piece of paper somewhere- but your business works a certain way, your sales and advertising and your online presence works a certain way. These things- or lack of these things- all become part of the customer experience.
Serving content on a regular basis is needed to promote growth but also to prevent stagnation with viable clients.
This is to say that specialized systems will need to be changed, and ultimately it is to your advantage to invest in ownership and stabilizing at least the most business-critical segments of their marketand the support systems.
Ownership in the Digital Age
Ownership seems insignificant compared to the expense of digital asset management.
It is almost expected that some agency or 3rd Party will manage the technicalities of business, because everything online seems best managed at a corporate level. But it is a mistake to outsource the ownership of your own business infrastructure.
It is this idea of endless fragmentation of a system which quickly informs the needs of your business; fast-forward 18 months and you will have either spent time and money and other resources mitigating yet another phase of growth, and splitting again; or being able to reinvest in your platform and own your next phase of growth.
This is the idea of ownership vs. renting pure and simple, but it is effective when you begin doing more and modeling your content delivery systems, tending to automated marketing, and developing your passive income streams.
Ownership of your business infrastructure ultimately includes ownership of software and hardware used to operate and accommodate your workflow.
Using your infrastructure you will build and develop sales systems, and you will engage marketing strategies using your client base. You will actively obtain new leads and you will cull stale leads.
It allows your production staff (even if that’s just you) to develop your next market, and continue to serve existing clients. Except for physical products or services, your infrastructure will include complete or partial online market segments, educational material and their management systems, and advanced client communication through continuity programs, drip-fed content, or other automated campaigns.